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Allen Iverson’s cannabis strains to be sold at medical marijuana dispensaries in Pennsylvania

Former NBA star, Allen Iverson, is making waves in the cannabis industry as his cannabis strains will soon be available for purchase at medical marijuana dispensaries in Pennsylvania. Iverson’s partnership with Viola Brands, founded by former NBA player Al Harrington, has produced two strains: Iverson ’96 and Iverson ’01. These strains pay homage to the years Iverson was drafted first overall and won MVP while taking his team to the NBA Finals. The strains will hit Pennsylvania dispensaries on September 2, coinciding with a meet-and-greet event with Iverson and Harrington at RISE in Kensington. With his cultural influence and dedication to the business, Iverson’s venture into the cannabis industry is sure to make an impact.

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In a groundbreaking partnership, former NBA player Allen Iverson has teamed up with Viola Brands to launch his own line of cannabis strains. This partnership marks a significant development in the medical marijuana industry, as Iverson’s strains will be sold at medical marijuana dispensaries in Pennsylvania. This article will explore the details of this partnership, the cannabis strains themselves, the upcoming launch in Pennsylvania, and the potential impact of Iverson’s cultural influence on the medical marijuana industry.

Allen Iverson and Viola Brands partnership

Allen Iverson, a former NBA MVP and one of the most influential basketball players of all time, has joined forces with Viola Brands, a leading marijuana company founded by former NBA player Al Harrington. This partnership brings together two NBA legends who are making a significant impact in the cannabis industry. Iverson and Harrington became business partners in 2021, with a shared vision of revolutionizing the marijuana market and promoting the benefits of cannabis.

Overview of the cannabis strains

Iverson’s cannabis strains, Iverson ’96 and Iverson ’01, pay homage to significant moments in the basketball star’s career. Iverson ’96 is named after the year he was drafted first overall by the Philadelphia 76ers. This strain is known for its unique combination of uplifting and relaxing effects, making it suitable for both daytime and evening use. On the other hand, Iverson ’01 is named after the year Iverson won the NBA MVP and led the 76ers to the NBA Finals. This strain is known for its potent euphoric and creative effects, making it popular among those seeking a more uplifting and energizing experience.

Launch of the strains in Pennsylvania

Beginning September 2nd, customers with legal medical cannabis cards in Pennsylvania will have the opportunity to purchase Iverson’s cannabis strains at their local dispensaries. This launch is highly anticipated, as it marks the introduction of a new and exciting product to the medical marijuana market. The availability of Iverson’s strains in Pennsylvania is expected to generate significant interest and draw in both new and existing customers who are eager to experience the effects of these unique cannabis varieties.

Meet-and-greet event with Iverson and Harrington

To celebrate the launch of Iverson’s cannabis strains in Pennsylvania, a special meet-and-greet event will be held at Kensington’s newly opened RISE location. This event will provide fans and cannabis enthusiasts with the opportunity to meet Allen Iverson and Al Harrington in person. Attendees can expect an exciting atmosphere filled with prizes, merchandise, and a chance to learn more about the partnership between Iverson and Viola Brands. This event further emphasizes the cultural influence and popularity of Allen Iverson, both as a basketball icon and as a trailblazer in the cannabis industry.

Iverson’s cultural influence

Allen Iverson’s impact extends far beyond the basketball court. His cultural influence, particularly within the urban community, has made him a revered figure among fans and enthusiasts across various industries. Iverson’s unique style, authenticity, and unapologetic attitude have solidified his status as an influential figure, transcending the world of sports. By partnering with Viola Brands and entering the cannabis industry, Iverson is able to leverage his cultural influence to promote the benefits and destigmatization of cannabis use.

Impact of the strains on the medical marijuana industry

The introduction of Iverson’s cannabis strains to the medical marijuana industry is expected to have a significant impact. As a highly influential figure, Iverson’s endorsement and association with Viola Brands add legitimacy and credibility to the cannabis industry as a whole. This partnership has the potential to attract new customers to medical marijuana dispensaries, increase awareness and understanding of the benefits of cannabis, and contribute to the overall growth and development of the industry.

Benefits of using Iverson’s cannabis strains

Iverson’s cannabis strains offer a range of benefits for medical marijuana users. Depending on the strain chosen, users can experience a variety of effects ranging from relaxation and pain relief to increased creativity and focus. The unique combination of cannabinoids and terpenes in Iverson’s strains ensures a personalized and tailored experience for each individual. Furthermore, the quality and consistency of Viola Brands’ products ensure that customers can trust and rely on the effectiveness of these cannabis strains.

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Expansion plans for the strains

Following the launch in Pennsylvania, there are plans to expand the availability of Iverson’s cannabis strains to other states with legal medical marijuana programs. The success of the Pennsylvania launch will likely determine the timing and extent of this expansion. As more states legalize medical marijuana, there is a growing demand for high-quality cannabis products. Iverson’s strains, backed by his cultural influence, have the potential to capture a significant share of the market and become a staple in medical marijuana dispensaries across the country.


The partnership between Allen Iverson and Viola Brands marks an exciting development in the medical marijuana industry. With the launch of Iverson’s cannabis strains in Pennsylvania, customers will have access to high-quality products endorsed by one of basketball’s most influential figures. The cultural influence of Iverson, combined with Viola Brands’ expertise in the cannabis industry, has the potential to shape and revolutionize the market. As more states legalize medical marijuana, the expansion of Iverson’s strains will likely contribute to the overall growth and acceptance of cannabis as a legitimate and beneficial form of medication.

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